Rooted in Heritage, Inspired by Earthiness
Pachouli is more than a brand — it's a tribute to India’s rich legacy of craftsmanship and mindful living. Named after the aromatic herb known for its grounding essence, Pachouli reflects an organic, luxurious aesthetic grounded in tradition and authenticity. Located in the cultural heart of Jaipur, just steps away from architectural marvels like Hawa Mahal and City Palace, our space is thoughtfully curated to offer a shopping experience that resonates with the soul of Rajasthan.

meet the founder
Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store. Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.

Sustaining Communities, One Craft at a Time
At the heart of Pachouli is a dedicated community of artisans, many of whom have worked with us for over two decades. Their skill, precision, and deep-rooted understanding of traditional techniques are what make our collections truly special. By supporting local craftsmanship, we aim to sustain livelihoods while nurturing the cultural wealth of Indian textiles.

A Legacy Woven in Craftsmanship
Our journey began with Poornima Handicrafts in 1971, founded by Ganesh Kumar Rana, a passionate visionary committed to preserving the art of traditional textiles. For decades, Poornima flourished as a global exporter of handcrafted apparel and home furnishings. In 2016, under the creative leadership of Namrata Rana, Pachouli was born to bring this legacy home — making timeless block-printed textiles and handcrafted pieces accessible to the Indian market.

Crafted With Purpose, Designed for Everyday Elegance
Every piece at Pachouli is a celebration of India’s artisanal heritage — from hand-block prints and natural dyes to luxurious fabrics woven with care by master craftsmen. Our collections span apparel for men, women, and children, along with elegant home furnishings like Jaipuri razais, quilts, and table linen. We remain deeply committed to quality, comfort, and conscious creation — offering products that not only tell a story but also feel like home.
Where Tradition Meets Contemporary Living